---
title: Blog | Elizabeth Akass
description: Read all of ProsperoHub's blogs, we discuss anything from sales enablement & marketing optimisation to Hubspot tips and tricks.
image: https://www.prosperohub.com/hubfs/PH%20Blog.png
---

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# HubSpot CRM, Sales & Marketing Blog

Filter by topic CRM HubSpot Sales Enablement Buyer's Journey ProsperoHub Sales Strategy Inbound Marketing Content Marketing Sales and Marketing Alignment B2B Marketing Lead Generation Sales Automation AI Data Management HubSpot Sequences HubSpot Training Service Hub Go-To-Market Strategy Sales Hub Account-Based Marketing Conversion Optimisation Email Strategy Lead Nurturing Marketing Hub Reporting Software Dashboards Automation Customisation Integrations Marketing Features Prospect Ecosystem Video Strategy CMS Case Study E-Commerce Mobile Website workflows

## Elizabeth Akass

### Recent Posts

[![Data migration](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2816%29.png) ](https://www.prosperohub.com/blog/simplifying-your-data-migration-to-hubspot)

 April 12, 2024

## [Simplifying Your Data Migration to HubSpot](https://www.prosperohub.com/blog/simplifying-your-data-migration-to-hubspot)

 Accessible, detailed data is vital in creating human, helpful, and personalised experiences for your prospects and customers. HubSpot provides...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [ProsperoHub](https://www.prosperohub.com/blog/tag/prosperohub), [HubSpot Training](https://www.prosperohub.com/blog/tag/hubspot-training),

[![Revenue Operations Strategy](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2817%29.png) ](https://www.prosperohub.com/blog/6-benefits-of-revops-strategies)

 February 18, 2024

## [The Top 6 Benefits of Utilising RevOps Strategies to Grow](https://www.prosperohub.com/blog/6-benefits-of-revops-strategies)

 Revenue operations (RevOps) strategies use automated CRM software, such as HubSpot, to help teams across an organisationalign and make decisions ...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Sales and Marketing Alignment](https://www.prosperohub.com/blog/tag/sales-and-marketing-alignment), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy),

[![HubSpot Sales Hub Comparison: Professional vs Enterprise ](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2811%29.png) ](https://www.prosperohub.com/blog/hubspot-sales-professional-vs-hubspot-sales-enterprise)

 December 15, 2023

## [HubSpot Sales Professional vs Sales Enterprise: What you need to know](https://www.prosperohub.com/blog/hubspot-sales-professional-vs-hubspot-sales-enterprise)

 In the digital world, it is essential that your sales team is effectively equipped to manage sales outreach to a vast number of contacts at once....

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Sales Automation](https://www.prosperohub.com/blog/tag/sales-automation), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy),

[![Conversation Intelligence HubSpot](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2815%29.png) ](https://www.prosperohub.com/blog/elevate-sales-with-conversation-intelligence)

 September 15, 2023

## [Elevate Your Sales Team with Conversation Intelligence](https://www.prosperohub.com/blog/elevate-sales-with-conversation-intelligence)

 A key tool that HubSpot offers to take the ability of your sales team to the next level is conversation intelligence.

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [B2B Marketing](https://www.prosperohub.com/blog/tag/b2b-marketing),

[![RevOps](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2820%29.png) ](https://www.prosperohub.com/blog/who-benefits-most-from-revops-strategies)

 August 7, 2023

## [Who Benefits Most from RevOps Strategies?](https://www.prosperohub.com/blog/who-benefits-most-from-revops-strategies)

 Revenue operations (RevOps) strategies align teams across a business to work towards the same goals and drive revenue.

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Sales and Marketing Alignment](https://www.prosperohub.com/blog/tag/sales-and-marketing-alignment), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy),

[![Get your team on board with HubSpot](https://www.prosperohub.com/hubfs/Team.png) ](https://www.prosperohub.com/blog/how-to-get-your-team-on-board-with-crm-implementation)

 May 19, 2023

## [How to get your Team on Board with CRM Implementation](https://www.prosperohub.com/blog/how-to-get-your-team-on-board-with-crm-implementation)

 Customer Relationship Management (CRM) as both a strategy and a software application companies use to handle customer and prospect interactions is...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [ProsperoHub](https://www.prosperohub.com/blog/tag/prosperohub), [HubSpot Training](https://www.prosperohub.com/blog/tag/hubspot-training),

[![Generate revenue](https://www.prosperohub.com/hubfs/revenue.png) ](https://www.prosperohub.com/blog/10-tips-to-generate-more-revenue-from-existing-customers)

 October 3, 2022

## [10 Tips to Generate More Revenue from Existing Customers](https://www.prosperohub.com/blog/10-tips-to-generate-more-revenue-from-existing-customers)

 Increasing customer retention by just 5% can grow your revenue by up to 75% - Forbes.

 Tags: [Sales Enablement](https://www.prosperohub.com/blog/tag/sales-enablement), [CRM](https://www.prosperohub.com/blog/tag/crm), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy)

[![InvestMyCommunity Customer Success Story](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2822%29.png) ](https://www.prosperohub.com/blog/case-study-increasing-conversions-by-140-percent)

 June 6, 2022

## [Case Study: How we Increased Customer Conversions by 140% in 2 months](https://www.prosperohub.com/blog/case-study-increasing-conversions-by-140-percent)

 The Client InvestMyCommunity is the UK’s only dedicated fundraising platform for community organisations. Launched in 2020, InvestMyCommunity is...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Case Study](https://www.prosperohub.com/blog/tag/case-study), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy),

[![Engage Contacts](https://www.prosperohub.com/hubfs/44.png) ](https://www.prosperohub.com/blog/8-tips-to-keep-your-existing-customers-engaged)

 December 7, 2021

## [8 Tips to Keep your Existing Customers Engaged](https://www.prosperohub.com/blog/8-tips-to-keep-your-existing-customers-engaged)

 Acquiring new customers costs five times as much as customer retention. A 5% increase in customer retention, however, can increase business...

 Tags: [Sales Enablement](https://www.prosperohub.com/blog/tag/sales-enablement), [CRM](https://www.prosperohub.com/blog/tag/crm), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy)

[![Membership site](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2821%29.png) ](https://www.prosperohub.com/blog/membership-sites-and-restricted-customer-access)

 October 7, 2021

## [The Importance of Membership Sites and Restricted Audience Access](https://www.prosperohub.com/blog/membership-sites-and-restricted-customer-access)

 In the age of customer self-service, it is becoming increasingly vital for both B2C and B2B businesses to provide personalised website experiences...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [B2B Marketing](https://www.prosperohub.com/blog/tag/b2b-marketing),

[![HubSpot Digital Marketing Tools ](https://www.prosperohub.com/hubfs/Stock%20images/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg) ](https://www.prosperohub.com/blog/hubspot-providing-invaluable-digital-marketing-tools)

 August 10, 2021

## [HubSpot: Providing Invaluable Digital Marketing Tools](https://www.prosperohub.com/blog/hubspot-providing-invaluable-digital-marketing-tools)

 The world of marketing has seen a significant shift towards digital-first approaches in recent years, and the marketing landscape has never seen a...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [B2B Marketing](https://www.prosperohub.com/blog/tag/b2b-marketing),

[![HubSpot CMS Hub Benefits](https://www.prosperohub.com/hubfs/PH%20blog%20images%20-%20Lizzie%20%2812%29.png) ](https://www.prosperohub.com/blog/hubspot-cms-hub-benefits-for-marketing-sales)

 July 1, 2021

## [HubSpot CMS Hub: Key Benefits for Marketing, Sales, and IT Developers](https://www.prosperohub.com/blog/hubspot-cms-hub-benefits-for-marketing-sales)

 HubSpot’s Content Management System (CMS) Hub makes designing, building, and maintaining a website simple and easy. Whilst HubSpot’s CMS already...

 Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [Sales and Marketing Alignment](https://www.prosperohub.com/blog/tag/sales-and-marketing-alignment),

[Next page →](https://www.prosperohub.com/blog/author/elizabeth-akass/page/2)

[Back to Top](https://www.prosperohub.com/blog/author/elizabeth-akass#Back-to-Top)

###### **Inbound Marketing**

[Marketing Strategy](https://www.prosperohub.com/solutions/digital-marketing-strategy)  
[Persona Development](https://www.prosperohub.com/solutions/persona-development)  
[Content Strategy & Execution](https://www.prosperohub.com/solutions/content-strategy-execution)  
[Conversion Optimisation](https://www.prosperohub.com/solutions/conversion-optimisation)  
[Marketing Automation](https://www.prosperohub.com/solutions/marketing-automation)  
[Account-Based Marketing](https://www.prosperohub.com/account-based-marketing)

[Careers](https://www.prosperohub.com/careers)

###### **Inbound Sales**

[Lead Flow & Generation](https://www.prosperohub.com/solutions/lead-flow-generation)  
[Sales Enablement](https://www.prosperohub.com/solutions/sales-enablement)  
[Marketing & Sales Alignment](https://www.prosperohub.com/solutions/marketing-sales-alignment)  
[Reporting & ROI](https://www.prosperohub.com/solutions/reporting-roi)  
[B2B Video Marketing](https://www.prosperohub.com/solutions/video-marketing-vidyard)

###### **Data & HubSpot**

[HubSpot Tech Stack](https://www.prosperohub.com/solutions/hubspot-tech-stack)  
[Prospect Ecosystem](https://www.prosperohub.com/solutions/prospect-ecosystem)  
[Implementation](https://www.prosperohub.com/growth-packages/training-and-implementation)  
[Onboarding & Management](https://www.prosperohub.com/solutions/onboarding-management)  
[Training & Consulting](https://www.prosperohub.com/growth-packages/hubspot-training-and-implementation)

 

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