How to keep your existing customers engaged

Acquiring new customers costs five times as much as customer retention...

 

A 5% increase in customer retention, however, can increase business profitability by up to 75%. That is exactly why this should be one of your top priorities. 

With smart content, effective digital campaigns and a variety of helpful resources, you can keep your customers happy and engaged with your business,

Below we have put together a few recommendations on how to engage existing customers to secure more revenue for growth. By applying these tactics, you'll be able to not only score some quick wins, you'll also have better results with customer retention in the long run.

How?

The "human touch" to marketing is growing in importance in the B2B sector.

The concept of humanisation allows your brand to stand out, showing your customers you can relate to their challenges.

Put yourself in your buyer's position and research their challenges and how they come about your product. From here, you can build smarter, digital campaigns that cater to your audience's pains. 

Another thing to note is how you communicate your message to your audience. Use human language to communicate with prospects the same way you would with colleagues.

It is far too easy to make things appear automated, scheduled or fake, especially on social media. So consider your audience when you market to them, so your brand feels more relatable and engaging.

To help you understand your target audience and their challenges, download our guide on buyer personas below:

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According to HubSpot, 71% of consumers watch more videos online than they did a year ago. Videos stand out on a newsfeed, in an email, and in a personal LinkedIn message. Not only do they require low effort from your audience, they are also great for simplifying complex processes, or adding a human touch to your marketing or sales comms.

No matter what stage of the funnel your leads are in, videos can be used to nurture them into becoming customers. 

Our team at ProsperoHub has seen great results of using personalised videos after contacting a prospect. Plus, being able to put a face to a name makes for a much more personal ‘engagement’ experience for the individual watching the video, as opposed to reading a long email.

Email is still the most effective form of digital marketing. 

However, the challenge in using emails is: how can you stand out amongst the masses of emails that your prospects receive daily? 

There are a variety of tactics you can use to optimize your email marketing campaigns for customer success.

First, make sure you've done your research. Are you targeting the right contacts? Will they benefit from the content you are providing them? And most importantly, did they sign up to receive your emails? GDPR compliance can lead to legal disputes, so it's essential to be respectful of your audience’s preferences and time.

Know you need to define the objective of your email. We often see companies adding lengthy copy and multiple call-to-action buttons and links, but too much information is confusing and offputting to your audience. Have one clear objective per email to ensure you match the goal of the campaign.

Now you need to write a great subject line. This is an essential part of email marketing - if your subject line isn't engaging enough, your email won't get opened. 

To help you get started with email, click on the button below to download our free sales email template pack.

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