The "human touch" to marketing is growing in importance in the B2B sector.
The concept of humanisation allows your brand to stand out, showing your customers you can relate to their challenges.
Put yourself in your buyer's position and research their challenges and how they come about your product. From here, you can build smarter, digital campaigns that cater to your audience's pains.
Another thing to note is how you communicate your message to your audience. Use human language to communicate with prospects the same way you would with colleagues.
It is far too easy to make things appear automated, scheduled or fake, especially on social media. So consider your audience when you market to them, so your brand feels more relatable and engaging.
To help you understand your target audience and their challenges, download our guide on buyer personas below: