HubSpot is a remarkably powerful automated customer relationship management (CRM) platform that won multiple TrustRadius awards, and has been a core technology enabler for thousands of growing and scaling businesses globally.
The team behind HubSpot continually looks to improve its functionality and performance, releasing new tools and services released on an incredibly regular basis. This is fantastic for those with the time to keep up with all the releases and stay on the cutting edge of sales and marketing.
However, for the rest of us mere mortals, staying abreast of all of HubSpot’s features can feel overwhelming. Luckily our ProsperoHub experts spent their lives deep in HubSpot So when someone asked us recently, “what are HubSpot’s killer features?” we went straight down to them and asked,.
Without further ado, here are the top ten features every growing business should be using, as picked by our experts.
We think HubSpot's latest integration of AI is potentially game-changing. From content generation to productivity tools, Breeze AI can help businesses supercharge their sales and marketing. When questioned, over 85% of marketers and sales professionals using HubSpot said they think AI makes their content better and improves prospecting efforts.
Specifically, we love the way Breeze gives customer-facing teams all the AI tools needed to boost productivity, scale growth and unlock actionable insights. Whether it’s Breeze Copilot assisting with tasks, Breeze Agents automating your work or Breeze Intelligence enriching your data, these are the tools that make your business better.
HubSpot's marketing automation features mean you can deliver hyper personalised experiences at scale whatever the size of your marketing team. Because when you are able to automate repetitive tasks and optimise your campaigns, you can focus on higher-level strategies.
AI powered Lead Nurturing in Hubspot means you can easily put in place automated drip nurture campaigns to keep leads engaged and move them through the sales funnel. Workflow Customization lets you create tailored workflows to match your specific business needs and deliver personalised experiences. Finally, Lead Scoring means you can quickly automate customer ranking so you can prioritise hot prospects and then trigger follow-up actions based on predefined criteria.
This is an old one, but we don’t think enough businesses are using A/B testing. A/B testing lets you optimise your marketing efforts by comparing different versions of your content. With actual data, you can then start to identify what resonates best with your audience and improve your overall performance.
It’s a super simple tool that bakes experimentation into the heart of your marketing. Because when you can test various elements of your marketing campaigns - including headlines, images, and calls to action - you’re in a much better place to make informed decisions.
By creating tailored reports, you can measure the effectiveness of your marketing and sales efforts and make data-driven decisions in a way that makes sense for your specific business needs.
No more struggling with generic reports. Instead, HubSpot lets you easily create visually appealing reports to share insights with your team, as well as giving you the tools you need to Identify trends, patterns, and opportunities for growth.
The new Breeze Agents are AI-powered experts designed to automate workflows, from planning to execution. They already have expertise spanning everything from content marketing and social media, to sales prospecting and customer service, which means they can help automate work across your business to help you drive growth.
If done right, HubSpot makes it simple to create high-converting landing pages that capture leads and generate interest for your products and services. The system’s user-friendly interface and customisable templates make it even for even those without web design experience to create pages that encourage conversions. Plus, because you’ll be working within the HubSpot eco-system at all times, your pages will always seamlessly integrate back into your CRM so you can be sure you’re capturing and leveraging leads.