HubSpot is a remarkably powerful automated customer relationship management (CRM) platform that won multiple TrustRadius awards, and has been a core technology enabler for thousands of growing and scaling businesses globally.
The team behind HubSpot continually looks to improve its functionality and performance, releasing new tools and services released on an incredibly regular basis. This is fantastic for those with the time to keep up with all the releases and stay on the cutting edge of sales and marketing.
However, for the rest of us mere mortals, staying abreast of all of HubSpot’s features can feel overwhelming. Luckily our ProsperoHub experts spent their lives deep in HubSpot So when someone asked us recently, “what are HubSpot’s killer features?” we went straight down to them and asked,.
Without further ado, here are the top ten features every growing business should be using, as picked by our experts.
1. HubSpot’s newest AI tools
We think HubSpot's latest integration of AI is potentially game-changing. From content generation to productivity tools, Breeze AI can help businesses supercharge their sales and marketing. When questioned, over 85% of marketers and sales professionals using HubSpot said they think AI makes their content better and improves prospecting efforts.
Specifically, we love the way Breeze gives customer-facing teams all the AI tools needed to boost productivity, scale growth and unlock actionable insights. Whether it’s Breeze Copilot assisting with tasks, Breeze Agents automating your work or Breeze Intelligence enriching your data, these are the tools that make your business better.
2. Smart marketing automation flows
HubSpot's marketing automation features mean you can deliver hyper personalised experiences at scale whatever the size of your marketing team. Because when you are able to automate repetitive tasks and optimise your campaigns, you can focus on higher-level strategies.
AI powered Lead Nurturing in Hubspot means you can easily put in place automated drip nurture campaigns to keep leads engaged and move them through the sales funnel. Workflow Customization lets you create tailored workflows to match your specific business needs and deliver personalised experiences. Finally, Lead Scoring means you can quickly automate customer ranking so you can prioritise hot prospects and then trigger follow-up actions based on predefined criteria.
3. A/B testing
This is an old one, but we don’t think enough businesses are using A/B testing. A/B testing lets you optimise your marketing efforts by comparing different versions of your content. With actual data, you can then start to identify what resonates best with your audience and improve your overall performance.
It’s a super simple tool that bakes experimentation into the heart of your marketing. Because when you can test various elements of your marketing campaigns - including headlines, images, and calls to action - you’re in a much better place to make informed decisions.
4. Customised real-time reports
HubSpot's custom report builder means you can analyse your data and gain valuable insights with just a few clicks.
By creating tailored reports, you can measure the effectiveness of your marketing and sales efforts and make data-driven decisions in a way that makes sense for your specific business needs.
No more struggling with generic reports. Instead, HubSpot lets you easily create visually appealing reports to share insights with your team, as well as giving you the tools you need to Identify trends, patterns, and opportunities for growth.
5. Breeze Agents
The new Breeze Agents are AI-powered experts designed to automate workflows, from planning to execution. They already have expertise spanning everything from content marketing and social media, to sales prospecting and customer service, which means they can help automate work across your business to help you drive growth.
6. Meeting Scheduling Tool
We love the Meeting Scheduler in HubSpot. It saves time and improves efficiency by allowing prospects to book appointments directly on your team calendar. By using it your team will save time (by reducing back-and-forth emails and irritating calendar conflicts), increase productivity (by letting your teams focus on more important tasks while the scheduling tool handles appointments) and mean you can offer various meeting options to accommodate different preferences.
7. Lead Scoring
Lead Scoring helps you make better data-driven decisions because it lets you prioritise your customers more effectively by assigning scores based on specific criteria. Using it properly means you can make sure your sales efforts remain focussed on the most promising prospects. Through Lead Qualification you can identify high-quality leads with just a few clicks. And when you have identified those leads, you’ll often see improved conversion rates.
8. Ad Management Systems
One of the great things about HubSpot is that it lets you manage and optimise all your advertising campaigns from within the system. And when you manage everything from Google Ads to LinkedIn on a centralised system you’ll find it easier to track performance metrics, create targeted ads and measure ROI. In particular, running your ads through HubSpot means you can really get a complete customer overview and see how different touch points across the digital world combine to drive sales and performance.
9. Breeze Intelligence
With Breeze intelligence, you can easily unlock the hidden value locked within your customer data. Using powerful LMs and AI data sourcing, Breeze Intelligence gives you access to more than 200 million buyer and company profiles. Plus intelligent forms and data enrichment make it simple to supercharge your company records even further.
10. Landing Pages
If done right, HubSpot makes it simple to create high-converting landing pages that capture leads and generate interest for your products and services. The system’s user-friendly interface and customisable templates make it even for even those without web design experience to create pages that encourage conversions. Plus, because you’ll be working within the HubSpot eco-system at all times, your pages will always seamlessly integrate back into your CRM so you can be sure you’re capturing and leveraging leads.
