When we talk about aligning sales and marketing, this is the process of both teams coming together to collaborate their activities with a focus on revenue generation.
With a mutually agreed strategy and CRM that combines and automates sales and marketing activities, you can ensure your teams are actively funnelling leads towards becoming paying customers.
Sales and marketing alignment is crucial for B2B companies selling complex products and services.
HubSpot previously reported that organisations with tightly aligned sales and marketing teams experienced 36% higher customer retention rates. They also suggested that sales and marketing alignment can help your business become 67% better at closing deals, generating 209% more revenue from marketing.
The funnel to becoming a customer has to be nurtured carefully, to ensure your prospects reach the end goal of becoming a paying customer. Aligning the objectives of your sales and marketing teams is essential for this process, so by transforming them into a collaborative group focused towards driving revenue, you can empower them to deliver real business outcomes for growth.
Are you concerned that your sales and marketing teams aren't working towards the same goals?
A business operating without sales and marketing alignment doesn't just provide a disconnect for your customers, it’s damaging to your business. In the long run, a lack of cohesion between these two teams can leave you with a dry lead flow and no room for growth.
Having a CRM that combines both your sales and marketing activities could help to drive collaboration while providing both teams with the visibility they need on each other's activities.
Research shows the benefits of sales and marketing alignment on ROI. Ensuring that marketing and sales teams are aligned allows for reduced friction when discussing the bigger picture, a more customer-centric plan, and improved processes and actions that directly benefit the growth of the business.
When sales and marketing are aligned, everyone is accountable for reaching the same objectives. Collaborating as one team, employees are united to achieve.
By setting a clear focus, your team can work proactively to meet their goals. More focus on attracting quality leads will increase profit and grow your business.
Teams can collaborate to produce more customer-centric plans to secure new business, based on the conversations they have with prospects.
At ProsperoHub digital consultancy, we have experts who are fully trained in bringing your sales and marketing departments together to transform them into a revenue-driven team.
We will work with your teams to develop an agreed strategy that promotes the route to revenue for your business, with their valuable contributions.