HubSpot is a powerful automated customer relationship management (CRM) platform - winning three TrustRadius awards in 2020 in the All-in-One Marketing, Marketing Analytics, and Marketing Automation software categories for its excellent customer satisfaction.
The HubSpot platform is founded on an inbound methodology; inbound is a more helpful and human approach to growing your business. It involves attracting, engaging, and delighting people in a way that provides value and builds trust.
Let's look at how your marketing, sales, and service teams can leverage HubSpot to achieve their goals.
HubSpot enables your marketing, sales, and service teams to work collaboratively on one platform. New tools, templates, automated features, and resources are continually being made to further enhance your strategies and elevate your revenue opportunities at every stage of the buyer's journey.
HubSpot's Marketing Hub is designed to help you attract your target audience, convert more visitors into customers, and run inbound marketing campaigns at scale.
HubSpot’s Sales Hub provides you with an easy and collaborative digital sales experience, bringing your customer data, campaign data, and automated processes to one platform.
Although both provide a wealth of benefits on their own, they are most effective when used together - enabling your marketing, sales, and service teams to work closely together to create seamless transitions of strangers to prospects, prospects to customers, and customers to promoters.
Generate qualified leads.
Generate content, capture leads, and nurture them until they're qualified and sales-ready.
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters.
Resolve customer issues to ensure success that generates positive word of mouth.
Your relationship with your customers should not end at purchase. That’s why HubSpot has taken the traditional marketing to sales funnel and thought about it in a new way. The buyer's journey is now represented in a cyclical flywheel. In the flywheel, each stage of the buyer’s journey is interconnected, with opportunities for building and maintaining positive, trusting relationships with your target audience at every stage.
HubSpot's all-in-one marketing, sales, and service platform is built to help you implement your inbound strategies and grow more effectively. It’s all powered by the same database, so everyone in your organisation is working off the same system of records. This allows for a smoother handoff between marketing, sales, and services, and a more delightful experience for your customers.
Below are just some of the tools found in the HubSpot Growth Platform that your marketing, sales and service teams can leverage. Explore our digital marketing & sales services and see how we can help you grow.
All-in-one inbound marketing software that has everything you need to be found by your target audience, engage them with helpful content that provides value, measure and track their engagement, and nurture them into leads for your sales team.
See the full list of tools available in HubSpot.
Automated tools that give you deeper insights into your contacts and their previous communications with your company, prioritise tasks, and help you close a higher number of deals in a shorter amount of time.
Customer service tools to help you connect with customers, answer their questions and provide them with value, exceed their expectations, and turn them into promoters that grow your business.
A suite of software that measures, tracks, and automatically updates a contact's data as they move through their buyer's journey, allows you to segment your contacts into groups and lists, and helps your business grow better by integrating every team’s tools, data, and processes.