You may have heard the term "inbound" before -- but what is it, exactly? Inbound is a more helpful and human approach to growing your business. It’s a method of attracting, engaging, and delighting people that provides value, and builds trust. The HubSpot Growth Platform is built to complement that inbound approach to doing business.

Let's look at how your marketing, sales, and service teams can leverage HubSpot to achieve their goals.

 

Marketing, sales, and service teams collaborate to nurture your customers.

Ideally your customer-facing teams works at peak efficiency to support the buyer's journey in a seamless way. In reality there are bottlenecks that lead to friction. Where do you see opportunities to improve?

Manage Customer Relationships
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Marketing

Generate qualified leads.

Generate content, capture leads, and nurture them until they're qualified and sales-ready.

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Sales

Turn leads into customers.

Engage potential buyers, demonstrate the value of your offering, and close deals.

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Service

Convert customers into promoters

Resolve customer issues to ensure success that generates positive word of mouth.

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Funnel to Flywheel

The buyer's journey is a cycle. That’s why we’ve taken the traditional funnel — where someone moves from marketing, to sales, to customer service, all in separate silos — and thought about it in a new way. That new way is called the flywheel. In the flywheel, each stage of the buyer’s journey is interconnected. And they feed each other, so you get leverage at every stage.

Learn more about the flywheel.
 

The HubSpot Growth Platform

HubSpot's all-in-one marketing, sales, and service platform is built to help you implement inbound and grow better. It’s all powered by the same database, so everyone in your organization -- Marketing, Sales & Services -- is working off the same system of records. This allows for a smoother handoff between Marketing, Sales & Services, and a more delightful experience for your customers.

Here are just some of the tools found in the HubSpot Growth Platform that your marketing, sales and service teams can leverage.

Marketing v3

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Marketing Hub

All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.

See the full list of tools available in HubSpot.

 

Sales v3

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Sales Hub

Time-saving tools that give you deeper insights into your prospects, automate busy work, and help you close more deals faster.

See the full list of tools available in HubSpot.

Service v3

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Service Hub

Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.

See the full list of tools available in HubSpot.

CRM v3

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Grow Better with HubSpot CRM

A suite of software that helps your business grow better by integrating every team’s tools, data, and processes.

See the full list of tools available in HubSpot.

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Inbound Marketing

Persona Development
Content Strategy & Execution
Conversion Optimisation
Marketing Automation

Inbound Sales

Lead Flow & Generation
Sales Enablement
Marketing & Sales Alignment
Reporting & ROI

Data & Hubspot

Prospect Ecosystem
Implementation
Onboarding & Management
Training & Consulting

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