B2B Video Marketing

Why video marketing?

According to HubSpot, 88% of video marketers reported that video gives them a positive ROI.

Video marketing was the most consumed type of content in 2020 - but it's not just for the serial Tik-Tokers or self-promotion on LinkedIn - 92% of B2B marketers say video is an important part of their marketing strategy, with 88% finding that video gives them a positive ROI. 

B2B organisations need an effective video marketing strategy. If you aren't creating video, you're depriving the 86% of people who want to see more videos from brands in 2020 (Weidert) - and the chance to speak to potential prospects on a 1-1 level.

Without a strategy, your marketing and sales teams could be sacrificing valuable time and money creating videos that don't bring any return on investment.

Do I need a video marketing strategy?

Video marketing has transformed sales and marketing - it can be implemented into the majority of strategies for effective lead generation. 

Is your current sales and marketing strategy lacking personalisation, uniqueness and impact? Then incorporating a B2B video marketing strategy could completely transform how you interact with potential customers.

As a Vidyard partner, we can give you access to the latest features, and help you build a highly engaging video plan into your sales and marketing strategy. Use video for email, direct messages, social posts, and much more - high-quality videos will convert.