HubSpot Marketing Professional vs Marketing Enterprise: What you need to know

In today’s digital landscape, it’s essential that your marketing team is fully equipped to manage outreach at scale. HubSpot is a powerful CRM platform that can automate multiple marketing campaigns simultaneously, while also offering robust tools to analyse every aspect of your strategy. Both HubSpot Marketing Hub Professional and HubSpot Marketing Hub Enterprise enhance your team’s capabilities—but which one is the best fit for your business?

HubSpot Marketing Hub Professional delivers a comprehensive set of tools to streamline, automate, and analyse your marketing efforts. On the other hand, HubSpot Marketing Hub Enterprise offers a more advanced CRM and a broader range of features. It’s typically best suited for larger organisations or businesses with complex marketing operations, where greater automation and deeper functionality are needed to support wide-reaching campaigns. Both tiers includes a different number of Marketing Contacts, so it’s important to choose the one that best fits your company’s needs.

Below are the top features HubSpot Marketing Hub Professional and HubSpot Marketing Hub Enterprise each offer. Click here for a basic overview of Marketing Hub. 

What does HubSpot Marketing Hub Professional provide? 

1. Breeze Social Media Agent 

HubSpot's breeze social media agent helps you analyse your social media performance and easily identify what’s working—and what’s not. With this AI-powered tool, you can gather valuable insights about your audience, including company details and industry information. It also lets you monitor multiple platforms (Facebook, LinkedIn, X, and Instagram) all in one centralised dashboard. This means you can stay on top of your social media activity without constantly switching between platforms, giving you more time to focus on what really matters.

2. SEO Analytics  

With HubSpot's SEO analytics, you can track your organic search performance and monitor trends over time—all within a single, easy-to-use dashboard. This dashboard provides key metrics such as overall impressions, link clicks, clickthrough rates, and your average position in search results. These insights help you identify which webpages are getting visibility, which ones aren’t, whether your rankings are improving, and how long visitors are engaging with your site. With this data, you can build targeted strategies to improve the specific metrics that matter most to your business.

3. Collaboration Tools

HubSpot's collaborative tools make it easy for your team to work together on campaigns using integrated marketing calendars, task management, and in-app commenting. This ensures everyone stays aligned and informed, no matter when they’re working. By streamlining communication and coordination, these tools eliminate unnecessary confusion and allow team members to contribute to shared projects—even when working at different times.

4. Dynamic Personalisation

Dynamic personalisation allows you to create tailored content across various marketing channels. For example, you can send a single email campaign to your entire list, but each recipient will receive a version personalised with their name, company, or other relevant details. These personalised tokens make your emails feel more relevant and engaging, increasing open rates and encouraging readers to stay engaged—giving you more time to convert potential customers.

5. Brand Identity 

Establishing a unique voice that sets your company apart is essential. HubSpot’s Brand Identity feature allows you to define clear guidelines for voice, tone, visual style, mission, product positioning, and competitive insights—ensuring that all your content stays aligned with your brand. This means you can confidently generate AI-powered content that feels consistent with what your team would create, blending seamlessly with existing materials. The result? High-quality, on-brand content produced more efficiently, freeing up your time to focus on other priorities.

Discover more of what HubSpot has to offer with our blog that covers brand new features, best practices and details on HubSpot's other hubs.

What does HubSpot Marketing Hub Enterprise provide? 

In addition to the above tools and features that HubSpot Marketing Professional offers, HubSpot Marketing Enterprise also includes: 

1. Customer Journey Analytics

HubSpot's customer journey analytics gives you a clear view of every interaction a customer has had with your brand throughout their journey. This insight helps you understand how customers behave and engage with your content, allowing you to identify what’s working and which touchpoints are driving the most conversions. With this knowledge, you can focus your marketing efforts on the strategies and content that deliver the best results.

2. Custom Events 

With Marketing Hub Enterprise, you gain access to the powerful Event Visualiser, a codeless tool that lets you create and track custom events tailored to your unique business needs—no developer required. Whether the actions take place on your website, within your app, or across other digital touchpoints, you can define specific interactions that matter most to your customer journey.

From button clicks and page views to form submissions and feature usage, the Event Visualiser makes it easy to monitor key behaviours that standard analytics might miss. Once captured, this event data flows seamlessly into custom reports, allowing you to visualise trends, measure engagement, and gain deeper insights into how users interact with your brand.

3. Email send frequency cap

Email send frequency cap is a valuable tool that lets you control how many emails a single contact receives within a set time frame. You can customise both the limit and the time window based on what you feel is appropriate for your audience. This prevents contacts from being overwhelmed by multiple emails in a short period—reducing the risk of unsubscribes and protecting the health of your email domain. It helps you maintain a positive sender reputation while keeping potential customers engaged, not overloaded.

4. Lookalike Lists 

As a marketer, reaching your ideal customer and accurately targeting your audience is crucial to campaign success. HubSpot’s Lookalike Lists, powered by Breeze AI, helps you do exactly that—faster and smarter. This feature automatically analyses your existing contact lists and identifies common traits, behaviours, or patterns among your highest-quality leads. It then uses that data to generate new, high-potential contact lists made up of people who share similar characteristics—even if they’ve never interacted with your business before.

This means you’re not just reaching more people—you’re reaching the right people. Lookalike Lists help uncover untapped audiences you weren’t targeting but should be, expanding your reach without sacrificing relevance. By automating what would otherwise be a highly manual and time-consuming task, your team can focus more energy on creating meaningful engagement and driving conversions.

5. Multi-Touch Revenue Attribution

With HubSpot’s Multi-Touch Attribution Reporting, you gain a clear, data-driven view of how your marketing efforts influence revenue across the entire buyer journey. Using up to seven different attribution models, you can track and compare how each interaction—whether it's an ad click, email open, form submission, or page view—contributes to a conversion.

This level of insight helps you pinpoint the channels, campaigns, and content that are making the biggest impact, so you can confidently allocate budget and resources where they’ll deliver the best return. It’s a powerful way to move beyond guesswork and make smarter, performance-driven marketing decisions.

6. Team-Based Partitioning

Ideal for large or distributed teams, team-based partitioning allows you to assign specific marketing assets—such as emails, landing pages, forms, and workflows—to designated teams. This keeps each team focused only on what’s relevant to them, improving collaboration, reducing clutter, and ensuring data remains organised and accessible to the right people.

7. Predictive Lead Scoring

HubSpot’s Predictive Lead Scoring, powered by AI, takes the guesswork out of lead qualification. By automatically analysing your contact data and behavioural patterns—such as website visits, email engagement, form submissions, and more—it generates a score for each lead based on their likelihood to convert.

This enables your sales and marketing teams to quickly identify and focus on the most promising prospects, rather than wasting time on low-quality leads. With smarter prioritisation, your team can streamline follow-ups, personalise outreach, and ultimately close deals faster—all while improving alignment between sales and marketing.

Features With All Enterprise Subscriptions

Admin Login 

Super admins have the ability to log in to any user’s account. This ensures that team members are set up correctly and have access to the right tools and features within your portal. It’s also incredibly helpful for training purposes and troubleshooting any issues a team member might encounter. This level of access helps keep your team running smoothly and efficiently.

Custom Objects

With custom objects, you can shape your CRM to match your unique business model. Whether you need to track subscriptions, product inventory, events, or any other data that doesn’t fit into standard objects, HubSpot gives you the flexibility to define and connect custom objects to contacts, companies, or deals—offering a more complete and customised view of your relationships.

Single Sign-On (SSO)

Simplify and secure user access with Single Sign-On. By integrating with your company’s identity provider, SSO ensures that employees can log in using one set of credentials, reducing friction, boosting security, and streamlining onboarding and offboarding processes.

Sandbox Environment

The sandbox feature provides a secure, isolated testing environment that mirrors your live HubSpot portal. It’s perfect for testing new workflows, integrations, automations, or custom settings—without risking disruption to your live data or current operations. Confidently experiment and refine your marketing strategies before deploying them at scale.

Marketing Contacts

A marketing contact is a contact in your database who can receive marketing emails, be included in marketing workflows (such as those with “send email” actions), and be targeted with ads. You can easily designate or remove contacts as marketing contacts, helping you stay in control of your marketing audience—and your costs. This is important because you only pay for marketing contacts once you exceed the included threshold, which varies depending on your subscription tier.

Marketing Hub Professional includes 2,000 marketing contacts, with additional charges applied in increments of every 5,000 contacts beyond that.

Marketing Hub Enterprise comes with 10,000 marketing contacts, and additional charges apply in increments of every 10,000 contacts. Enterprise offers the best value when it comes to the cost of additional marketing contacts, making it ideal for larger or growing databases.

However, once you approach 60,000 Marketing Contacts in Marketing Hub Professional, it becomes more cost-effective to upgrade to Marketing Hub Enterprise.

For a break down of these prices Book A Meeting with a member of our team and we can help you work out what is best for you.

Marketing Hub Features Compared

At ProsperoHub, we can help advise which HubSpot Marketing software is right for your business and set you up for success. Get in touch with a member of our team today to discuss further.