Sales & Marketing Reporting and ROI

Return on Investment, better known as ROI, plays an important role in identifying which areas of your business contribute to revenue generation and business growth. Get key insights to ROI by setting up automated reports for each department.

Business owners may find it difficult to measure the value both sales and marketing bring through manual reporting. If you want to truly measure productivity, sales forecasts, or email performance, for example, automated reports can provide clear figures on campaign success and profit, to drive strategic decisions for growth.

Why is reporting & ROI important?

Customised, real time reporting allows you to track the key metrics essential to expanding your business - and it allows both your sales and marketing teams to work towards the same objectives as a team.

With HubSpot, you can keep reports for sales and marketing in one place to determine how their campaigns perform and complement key objectives to contribute to financial success.

Create dashboards of high-level metrics, or dig into granular areas for individual teams.

Do I need to measure ROI?

Measuring ROI gives you the power to make strategic decisions on which tactics or campaigns are/aren't contributing to growth.

HubSpot's CRM provides detailed reporting for sales and marketing activities, so you can identify whether your digital campaigns are adding value to your business.

If manual reports are taking too long, and you want to be able to access real-time reporting at your disposal, Hubspot's reporting dashboards help you easily track the outcomes for both departments, to steer your business in the right direction.