Technology Stack

Behind every efficient sales and marketing team is a suite of digital applications (technology stack) enabling them to deliver quickly, at scale, and optimise their processes with automation.

As a Diamond HubSpot Partner, we specialise in developing growth stack platforms built on HubSpot technology, helping you focus on your customers, aligning your teams and growing revenue.

The tech stack HubSpot provides, gives you the ability to adapt your processes and allows you to flex and grow your activities in response to shifting opportunities.

HubSpot's marketing technology (martech) stack can influence the scalability of your services, meet the self-service needs of your customers, and allow you to quickly adapt to the ever-changing business climate.

HubSpot's sales tech stack enables you to track, measure, and optimise all engagement and communications with customers and contacts, and manage the entire customer pipeline with ease.

What is a Tech Stack?

A B2B technology stack, or solutions stack, is the combination of software tools that are bundled together to enable a business to run efficiently. Many advanced digital-oriented teams use such integrated tools to market, sell, and communicate with their customers.

Having a strong tech base for your business enables you to increase productivity, create highly targeted campaigns, connect and engage with your customers and resolve problems faster.

Constant marketplace changes demand the ability to connect and align your sales and marketing teams continuously, in addition to being able to analyse and interpret data for the development of highly targeted strategies; ensuring the continued engagement of your customers and prospects.

Why Build a Tech Stack with HubSpot?

HubSpot offers an all-in-one platform that includes Marketing, Sales and CRM software, enabling you to focus on your customers, generate valuable leads and grow revenue. It allows you to align your teams and connect them by sharing data and reporting from all sources and activities on the same funnel.

Too many separate tools cause friction in your sales process and disengage the user. HubSpot Growth Stack brings everything together by connecting all of your chosen technologies, providing a single source for reporting with HubSpot's analytics and dashboard tools, making your business operations more efficient with automated workflows, and providing a seamless experience for your customers.

HubSpot is founded on the inbound marketing methodology, providing your team with a strategically aligned and easy to use platform, and freeing them to execute the planned activities in an efficient and visible manner. Attracting, engaging and delighting your customers at scale.

What tools should be part of your Tech Stack?

HubSpot offers a complete CRM platform with all the tech stack integrations and tools necessary to grow your business - whether you want to streamline your customer service, accelerate sales or build a powerful inbound website to attract more leads. It consists of a CRM at its core and four key hubs with different collaboration features: sales, marketing, CMS and customer service.

Marketing Hub

Marketing Hub enables marketers to run complete inbound campaigns at scale with automation, sophisticated analytics and revenue reporting. It includes tools like website and content management, social media scheduling, best practice SEO recommendations, email marketing, video marketing, blog and online ad management. As a marketer, you get all-in-one platform that allows you to create and manage multiple campaign assets, measure the performance of your marketing activities, study website analytics and marketing funnel.

With smart content, A/B testing, predictive lead scoring, live chat and chatbots, easy video integration, and simple form builders, HubSpot provides a broad range of digital marketing tools to elevate your team's efforts.

Sales Hub

Sales Hub allows you to close more deals, build more meaningful relationships with prospects, and manage the pipeline more effectively. It includes sales engagement tools such as email tracking, call recording, personal meeting link functionality, automating administrative tasks, live chat and deal management of the pipeline. As a sales leader you are able to reach the most engaged leads at scale using your best performing email templates and  shorten your sales cycles. Your Sales Hub platform can be customised to suit your business needs as you grow.

With automated sales sequences, e-mail templates, meeting scheduling, predictive lead scoring, and pipeline management tools, HubSpot provides a wealth of digital sales tools to enhance your return on investment (ROI).

Web/CMS Hub

Web/CMS Hub tools offer a flexible content management system with a variety of themes and content structures that empower your teams to create and edit website pages with ease. It includes a number of HubSpot's pre-built website themes with the option for custom development, drag-and-drop editor functionality, adaptive testing, SEO recommendations, A/B testing, multi-language content creation and more.  

Customer Service Hub

Customer Service Hub enables you to scale your customer support and offer proactive service, which helps to support customer enquiries at every stage of the buyer's journey. It includes tools like ticketing, help desk, knowledge base, customer feedback, and much more.

In addition, HubSpot integrates with hundreds of apps and platforms that your business may require to operate and deliver excellence in customer service.

What your Tech Stack could look like

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Tech Stack Solutions for Your Role

PH Icon - CEO

Chief Executive Officer (CEO)

HubSpot enables you to develop and deliver powerful business growth strategies based on the key data insights, real time reports, and dashboards. With HubSpot you can analyse your team performance, get quick answers to the most complex questions and measure ROI on any business activities.

PH Icon - Marketing

Head of Marketing

Measure the performance of all your marketing campaigns in one place with built-in analytics and reports. Enable your marketing team to attract the right audience and nurture them into high-quality leads using inbound technologies and tools. View detailed reports for any of your marketing assets, from website and landing pages, to emails, blog posts, social media accounts, calls-to-action, and more.

PH Icon - Sales

Head of Sales

HubSpot's sales reporting and automation software gives you deep insights into your pipeline and enables your sales team to connect, track, and easily manage relationships with prospects. With HubSpot, you can scale your inbound sales function, automate repeated processes, optimise the timing of every interaction and shorten deal cycles.

PH Icon - Operations

Head of Operations

Business operations leaders can increase transparency between departments and achieve better team productivity using HubSpot reporting  and automation tools. You can view each department's performance and streamline processes that improve the overall customer experience.

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Head of Data & Analytics 

Data analysis is critical for driving business growth. HubSpot analytics tools enables you to pull data from all your HubSpot accounts and create visual reports using dashboards. Analyse, manage, and build segmented data lists to understand your prospects better, achieve data integrity, and ROI.

Salesperson

Sales Person

Sales Hub tools allows you to focus on building customer relationships and closing more deals. Enhance your sales enablement strategy and automate your sales process with a personalised approach: set up a series of best performing email templates, track email opens and follow up at the right times, analyse your data and create reports faster. Win more business using Buyer Insight!

HubSpot vs. Salesforce: Not sure which CRM platform is right for you?

 
Hubspot vs salesforce

Choosing the right CRM is foundational to your business. A good CRM solution should do more than simply hold your contact information. However, how to assess which one is best for your business? Probably the most popular options today include HubSpot and Salesforce.

If you are considering HubSpot or Salesforce and are not sure which platform would deliver the best results and value, our team has created a perfect blog which allows you to compare the costs, features, reporting abilities and other important aspects.

Compare HubSpot & Salesforce
 

HubSpot Consultancy, Implementation & Training

Is HubSpot meeting your business needs?

Investing into a powerful CRM system is not enough. It's all about how you use it. Research shows that new CRM failure rates fluctuate between 47% and 63% and it's all because of lack of user adoption, planning or training. 

As a Diamond HubSpot Partner, we have helped over 100 organisations deploy the HubSpot CRM, Sales and Marketing platform to the highest standards possible for our customers, and we specialise in HubSpot implementation, training and support services.

Our team are experts in consulting companies of all sizes on the most complex HubSpot implementation and optimisation projects. We can help you identify the specific functions you need the platform to deliver to reach your goals, such as: HubSpot configuration, migrating contact data from previous CRM provider, integrating essential third-party software, or optimising your portal to achieve business growth.

For more information on why you should choose ProsperoHub as your HubSpot CRM Solutions Partner, click here.

If you are looking for support, consultancy or simple HubSpot training get in touch to see how we can help you flourish and make the most of your investment.

 

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