2 min read

How to create a Chatbot for your website

Posted by ProsperoHub on August 12, 2020

When is the last time you’ve seen a Chatbot on a website? Chances are, at least a few times today. 

There are numerous ways to optimise your website, but Chatbots are becoming increasingly popular due to their time and money-saving capabilities. Below, we’ll go into detail on what a Chatbot is, how it operates and how you can implement it for free through HubSpot CRM.

What is a Chatbot?

A Chatbot is a computer program designed to automate and scale inquiries on your site. This tool can easily stimulate conversations with users who visit your site, regardless of the time, and it can also be personalised to users interacting with it.

Chatbots are ideal if you want to provide a platform for customers to contact you 24/7.  As the world becomes more digitally-savvy, it's important that users can access information at the click of a button, which is why a Chatbot is so user-friendly. Your customers won’t need to wait for a representative from your company to get in touch, because they'll get what they need with a Chatbot.   

What are the benefits of implementing a Chatbot?

The overall goal of a Chatbot is to make the user experience on your site seamless and efficient. Chatbots improve your team’s productivity too, freeing up their time to focus on the bigger picture. Here are a few statistics from HubSpot: 

  • 55% of buyers say they prefer to communicate with companies through an online messenger
  • 45% of companies currently use bots in their marketing
  • Out of the companies who don’t currently use bots, 16.5% said they will implement this software in 2020

Installing Chatbot software enables users to do a variety of activities that pushes them through the sales funnel, like:

  • Getting answers to frequently asked answers
  • Booking an appointment
  • Filling in a form and becoming a qualified lead for your sales team

It also makes it convenient for users who are in a hurry, or just prefer digital interaction over in-person contact - something that is becoming increasingly more prevalent today.

Chatbots can also automate and scale conversations to find out how interest users are in your service or product. In the long run, this saves the business a substantial amount of time and money spent on general enquiries.

How to Build a Chatbot

Now that you know more about Chatbots, you’re probably thinking of how you can get it onto your site, and fast! Well, the good news is that with HubSpot’s Chatbot software, it won't take much time at all. And you don't have to be a technical whizz to do it...  

HubSpot has a number of templates to choose from, based on your company’s goal for the software. After choosing the perfect template for your Chatbot, you can customise the copy, questions and responses to further personalise the Chatbot for your visitors. 

The HubSpot Chatbot software is used to automate a number of tasks including booking meetings, answering frequent questions, qualifying leads and more. 

Another advantage of adding HubSpot’s Chatbot software is that it is already integrated with the platform’s CRM system to personalise messages based on information you’ve already collected from your contacts. It couldn't be easier, and yet the technology is so advanced.

 

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How can I implement a Chatbot on HubSpot?

To get started with customising your Chatbot, you’ll need to create a flowchart for how you would like the conversations to go between your bot and the user. Chatbots have so many capabilities, but are only able to complete tasks when they have a flowchart implemented, and rules to follow (this is so the technology can get your users to the right place for their needs). If you’re feeling more adventurous, you can also start from scratch to build your very own Chatbot using HubSpot’s software.

 

Looking for more ways to save time and money generating leads? Check out our blog on 5 Tips to Get More Out of Your CRM.

Topics: Sales and Marketing Optimisation, Buyer Journey, Lead Generation, B2B

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