Sales professionals have experienced a drastic shift towards digital-first approaches in recent years and, as a result, have made an additional...
Neil Ritchie, Co-CEO at ProsperoHub, shares his experiences, insights, and advice on the industry-wide shift towards digital-first approaches...
Increasing customer retention by just 5% can grow your revenue by up to 75% - Forbes.
Colin Abercrombie, Co-CEO at ProsperoHub, shares his experiences, insights, and advice on the industry-wide shift towards digital-first...
"Without the right CRM system, 70% of all marketing leads are never converted to sales." - Pardot An agile CRM Solution is the difference between...
Account-based marketing (ABM) is a key method for both B2B marketers and sales professionals.
When you think about 'nurturing' leads, you probably assume this role is primarily down to the marketers in a company. However, while automation...
Chatbots are a key automation feature on HubSpot, enabling you to book meetings, qualify leads, provide instant customer support as questions...
Getting your prospects to convert and purchase from your business is the ultimate goal of your sales and marketing efforts. To get to this point,...
Traditionally, the critical role of marketers in the B2B lead generation process was focused on finding opportunities to pass to the sales team,...
