November 5, 2020

What Metrics do I Need to Track in Account-Based Marketing and Sales?

Account-based marketing (ABM) is a key method for both B2B marketers and sales professionals.
September 15, 2020

5 Reasons Why Your Sales Team Should Be Using HubSpot Sales Sequences

When you think about 'nurturing' leads, you probably assume this role is primarily down to the marketers in a company. However, while automation...
September 1, 2020

11 Things Your CRM must be able to do in 2021 to optimise sales

A CRM Solution can provide your Sales & Marketing teams with endless benefits, allowing them to generate an effective lead flow which effectively...
April 29, 2020

Using Email Marketing to Create The Perfect Sales Funnel

Getting your prospects to convert and purchase from your business is the ultimate goal of your sales and marketing efforts. To get to this point,...
April 21, 2020

Pipeline Marketing: Aligning Sales & Marketing For Lead Flow Success

Traditionally, the critical role of marketers in the B2B lead generation process was focused on finding opportunities to pass to the sales team,...