Criteria you should be using to qualify leads
Everyone knows that not all leads in your database are equal. They are at the different stages of their buyer's journey and not all are ready to buy at the same time. If you are looking to improve your sales and marketing processes consider implementing lead scoring system that allows to qualify your lead readiness to buy.
Our team at ProsperoHub has gathered a lead scoring checklist to help you achieve lead intelligence and use it strategically to boost your campaign results.
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