Optimise your website for lead flow landing page book image

Website Lead Conversion Best Practices

Wondering how to increase your website leads or what are the best lead generation tools?

There are many good reasons for a website redesign, whether it’s a rebranding, moving into a new Content Management System (CMS), the site is getting lacklustre results or it looks like it was built in 1999.

Eventually, there comes a time when you’ve gathered all the low hanging fruit possible. That’s when you need a bigger change. Radical redesigns are a great way to transform your site into a beautiful new butterfly.

A redesign can be a huge success – or it could fail terribly. After all, it’s a long and tedious process. That’s where checklists can make your job a whole lot easier - in this eBook we will be discussing:

  • Benchmark your current metrics
  • Determine your goals
  • Avoid pitfalls & audit your assets
  • Analyse the competition
  • Identify your Unique Value Proposition
  • Design your site around Personas
  • Optimise your site for search
  • Identify calls-to-action
  • Create an ongoing Content Strategy

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