Strategy Starts With the Buyer
Creating a successful sales and marketing strategy that has been designed to deliver revenue targets and achieve organisational growth goals can be a tricky process.
But it doesn’t have to be. When you really understand who your target audience are, you can create a bespoke program of sales and marketing activities tailored to your unique audience.
In this eBook we will look at:
- What Are Buyer Personas
- What Are Negative Personas
- How Can You Use Personas
- How Do You Create Personas
- What type of information should you include
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