Strategy starts with the buyer

Creating a successful sales and marketing strategy that has been designed to deliver revenue targets and achieve organisational growth goals can be a tricky process.

But it doesn’t have to be. When you really understand who your target audience are, you can create a bespoke program of sales and marketing activities tailored to your unique audience.

In this eBook we will look at:

  • What Are Buyer Personas
  • What Are Negative Personas
  • How Can You Use Personas
  • How Do You Create Personas
  • What type of information should you include

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and HubSpot expertise with the industry knowledge of your team.

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