It can be obvious to some that Marketing efforts are essential for driving Brand Awareness; stimulating an interest within consumers and influencing their desire to purchase. But since it’s often just the Sales department that actually produce the numbers with positive £ signs, the campaign for budget share for some Marketing Executives can be an uphill battle: constantly
having to justify their Marketing spend.
When being asked to justify budget spend it become essential to quantify the value brought to the organisation by the Marketing efforts carried out. Finding numbers to report on in a well delivered Marketing Campaign isn’t difficult but viewing them in a way that highlights their value and demonstrates a justifiable expense can be.
This guide highlights and explains 6 Marketing Metrics to allow you to demonstrate the bottom line in how your efforts have contributed value.
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