Added value comes from knowing your audience inside out. This can be achieved through developing buyer personas.
A buyer persona is a semi-fictional representation of your ideal customer, based on market research about your existing customers.
The crucial part of developing a persona is understanding their goals, challenges and motivations. This is key to understanding what drives your audience to make choices and progress through the buyer journey.
Developing a strong buyer persona for your teams to focus their campaigns towards will result in highly targeted digital campaigns that attract more relevant leads.
Download our e-book below to learn how to create and generate buyer personas for improved lead generation: