2 min read

The Art of Email Marketing: How To Make Your Emails Stand Out?

Posted by ProsperoHub on May 17, 2021

We are currently living in a fast-paced world of mass deletion, email spam and sustaining the attention of your target market is becoming all the more difficult. In a world of social media and smartphones, our attention is continually pulled in all different directions, at all times.

A study has shown that as people now have more things to focus on, they often focus on things for shorter periods of time.  This means you need to grasp the attention of your audience right away or you can far too easily lose them. I hope we haven't lost you yet, we are just getting to the good stuff!

How are you ever supposed to stand out amongst the masses of emails that your prospects receive daily? 

From the usual advice of snappy subject lines, to the masses of articles about the "optimal time" to be sending your email marketing, there are many ways you can go about improving your open and click rates with your email marketing. It is great to be increasing your open and click rates of your emails, but if you don't catch their attention in the first place, you will lose their interest.

Creating more engaging content when targeting your prospects is crucial to earning their trust and confidence enough for it to turn into a Marketing Qualified Lead (MQL). With our Sales Email Template Pack we can help you do just that! But before you dive right into it, we have a few tips you might want to consider before you begin sending these emails (or any other email campaigns) out to potential prospects:

Research, Research, Research

One of our biggest tips we can offer is to ensure you have done your market research! Does the prospect fit into your buyer persona? Are you targeting the right contact? Will they benefit from the content you are providing them? Don't make assumptions when it comes to your emails. What is the point wasting your time and efforts to send to a prospect who will have no interest in your offering? 

Download strategy starts with a buyer ebook - free HubSpot marketing

Spend some time researching who your prospects are, what they care about, and what their organisation does. This type of research will ensure you are building a connection with the right people who are likely to be interested in your content.

Perfect Your Email Subject Line

Carefully crafted subject lines are what decides if your prospects will open your email or not. However, it doesn't really matter how many people open your email if they don't take the intended action. Don't overthink it however, as simplicity is more often than not the most successful strategy. 

You need to remember who the email is going to, what the content consists of, and the type of email you are sending. In our Sales Email Template Pack we provide you with 11 carefully crafted emails all of which have an appropriate subject line for that specific email use. 

Make your email interactions more engaging

With your prospects receiving multiple emails a day it is all too easy for your emails to get ignored. We want you to ditch the all too easy to ignore, ultra-generic, “just checking in” emails and start making meaningful contact with prospects old and new, this is how you create engaging content. 

Working closely with our top performing sales colleagues,  we have gathered a collection of email templates designed to help you make every interaction count each and every time. With this Sales follow-up pack, you can:

  • Convert MQLs to SQLs with our 5 step cold change sequence;
  • Send a proposal;
  • Maximise your follow-up opportunities;
  • Secure dates in the diary

Quick, easy-to-use and effective, simply just copy and paste the templates into your preferred application, customise to your personal preference, and lead the way to engaging your prospects. With our template pack you have access to 11 carefully crafted emails including examples of an effective change sequence, meeting follow-ups, and even a break-up email to ensure you leave a lasting effect on those not so interested prospects.

Are you ready to start having more engaging interactions through your email marketing? Then download our Sales Email Template Pack and convert more leads.

Improve your email efforts with our free sales email template pack


Looking for more information? Explore ProsperoHub digital consultancy services and get in touch to see how we can help you grow.

Topics: Inbound Marketing, Lead Nurturing, Email Strategy

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