It’s amazing to think that HubSpot was founded only 17 years ago and had just three customers when it first launched. Fast-forward to today and the company is on track to deliver profits of $2.5 billion from 225,000 customers around the world.
That a CRM company has achieved such incredible and sustained growth is testament to the company’s dedication in building a system that truly lets marketing, sales, and service teams work collaboratively on a single platform.
Nowhere was this more clear than at the recent Inbound conference in Boston. The ProsperoHub team were on the ground for HubSpot’s annual conference, and like everyone else in attendance, we were blown away by the scope and ambition of the CRM company’s ambition.
Nowhere was that ambition more clear than with the launch of their new AI powered tools collectively known as Breeze AI.
The more we’ve looked at these AI powered tools, the more the team is convinced they have the potential to completely change how many sectors operate, opening up new opportunities for smaller firms to compete on a level playing field with larger incumbents
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.” Paul Daugherty, Chief Technology & Innovation Officer, Accenture
Whatever the innovation, it always comes back to In-Bound Marketing
Yes, AI is shiny and new and very exciting. But it can only be useful for businesses if it truly delivers utility and ultimately drives sales. Luckily, this ethos has always been at the core of HubSpot. Afterall, the founders literally wrote the book on successful in-bound marketing (it’s called ‘Inbound Marketing: Get Found Using Google, Social Media and Blogs’ if you want to have a read).
They mapped out a powerful model that leverages an ‘attract, engage, delight’ framework to build lasting relationships with customers. In the model, your sales and marketing pipeline is no longer a unilateral funnel but a constant process of nurturing and converting customers to qualify them as valued, satisfied customers.
Today, this model remains at the core of HubSpot and has informed each development that makes up Breeze, including some of the features we’re most excited about. It means you can think of Breeze AI as your all-in-one AI assistant for HubSpot. It combines the power of generative AI with your unique customer data to automate tasks, generate content, and provide valuable insights, all within the HubSpot platform.
Here at ProsperoHub, we love:
BREEZE AI AGENTS: YOUR AI-POWERED WORKFORCE
We’re really excited about Breeze Agents: specialised AI experts who handle various tasks across your business. Just a few standouts include:
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The Content Agent:
Basically like having a full in-house content team in your business, this agent creates high-quality blogs, landing pages, website copy and even podcasts, all tailored to your brand voice. -
The Social Media Agent:
Say goodbye to tedious social media scheduling. This agent can analyse your performance, industry trends and your target audiences to craft compelling social content that drives engagement. -
The Prospecting Agent:
This agent helps you find and qualify leads by researching and executing personalised outreach strategies. Think of it as like having a dedicated sales development rep working around the clock for your business. -
The Customer Agent:
Now even the smallest business can deliver instant support thanks to the power of AI. This agent uses your knowledge base and website content to answer customer questions 24/7, freeing up your human team for more complex issues.
BREEZE COPILOT: A PERSONAL ASSISTANT THAT HELPS DRIVE SALES
Breeze Copilot lets any business build an AI companion to assist with tasks everywhere it operates across the HubSpot CRM. By connecting live customer CRM data, Copilot provides personalised results through an easy-to-use conversational interface with suggested prompts.
As a result, by using AI and a business’ CRM data, Breeze Copilot can understand and comprehend specific company needs, potentially transforming sales efforts. It can instantly help any business with:
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Predictive Lead Scoring that helps sales teams prioritise their efforts, focusing on the most promising prospects and maximising conversion rates.
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Guided Selling that provides reps with real-time recommendations and insights, enabling them to deliver personalised and effective sales pitches.
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Automated Task Management that frees up your team's time by automating repetitive tasks like data entry and follow-up emails. This allows them to focus on building relationships and closing deals.
BREEZE INTELLIGENCE: A NEW WAY TO UNLOCK THE VALUE IN YOUR CUSTOMER DATA
HubSpot's AI tools can also empower companies to understand customer behaviour and deliver personalised experiences that drive repeat business. Breeze Intelligence helps improve data form conversion rates, identify buyer intent, and maintain long-term data health.
Its data enrichment tools allow businesses to enrich their CRM with data from over 200 million buyers and company profiles. This enables you to complete incomplete B2B company data, update contact information and automate lead scoring systems. It also facilitates tailored email marketing campaigns and dynamic landing pages.
Buyer Intent identifies companies actively engaging with a website, allowing sales teams to prioritise leads and tailor outreach for increased conversion rates. Form Shortening uses AI to auto-fill information, streamlining the user experience and encouraging more leads. With these AI-powered tools, businesses can optimise their sales and marketing efforts without expanding their teams.
These are just three aspects of Breeze AI that we’re excited about. Across HubSpot, whether it’s the powerful website builder or the AI blog generator in the Content Hub, automated emails, reporting and SMS capabilities in Marketing Hub, Predictive sales forecasts and guided selling tools in Sales Hub, or better knowledge base, help desk and ticketing software in Service Hub, Breeze AI means any business can automate repetitive tasks, get better insights and boost their business productivity.
