Implementing a Customer Relationship Management (CRM) platform like HubSpot isn't a job done easily overnight. Harnessing the full power of your CRM allows you to really put your customer at the centre of your business, while developing smarter, faster solutions through automation to support your business's day-to-day processes.
Challenges in Business Growth
There are many challenges around driving a company’s growth. Recognising your USP and ‘Go To Market’ (GTM) strategy, setting out the strategy and individuals’ contributions to it, and then measuring that, is just one area many companies need to address.
There is often a lack of knowledge around questions such as, ‘Who is in our market and how big is it?’, ‘What does the market want?’, Why does it want it?’ and ‘Do we know why our clients buy from us? - knowing the answers to these questions is crucial and your Sales and Marketing teams need to be utilising that knowledge to drive campaigns.
Sales and Marketing will typically come up with a number of possible campaigns and activities to drive business growth, but can more often than not, be an unconnected series of “good ideas”.
The process around ‘joining up’ these campaigns and capturing and developing the leads and opportunities generated from them is often ad-hoc and as a result, shows little success.
Empowering your Sales and Marketing teams with understanding and strategy ownership and providing a platform to enable them to collaborate and measure results, is essential for your business to move forward and grow.
CRM as the Enabler
Harnessing the power of your HubSpot platform empowers you to efficiently handle and interact with all of your contact data.
Your customer data, any leads, opportunities, targets and referral sources can be held in the platform, which will easily integrate with your Marketing tools. This can not only provide a central resource for managing your lead stages, but a good CRM platform can also provide full end-to-end visibility across all your sales and marketing campaigns and activities.
This functionality enables you to easily measure ROI as the CRM platform can not only show you the results of sales and marketing activity, but also highlight responsibility across specific campaigns, as well as surfacing any insights from your website.
Storing all this information in one easily accessible platform enables your sales and marketing teams to share valuable information, improving efficiency and collaboration between departments. Having a ‘full picture’ of all your lead generation, business development and customer activity contributes to better internal communication, improved decision making, all supporting sales growth.
Setting the Process via CRM
The CRM process shouldn’t be about working harder but about working smarter, and building the right processes into your CRM platform will enable you to do this.
Want to get the most out of your Hubspot platform? Unlike traditional Technology-based CRM providers, ProsperoHub, an Elite Hubspot partner, can provide the implementation to facilitate your growth as a business, while automating many of your day-to-day processes.
Are you looking to combine the efforts of Sales & Marketing within your CRM to begin generating fully engaged leads?
