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Sales & Marketing Blog

Marketing isn’t just about a single interaction - an email, an online ad, or a live chat conversation. It’s about building an entire customer...

Traditionally, the critical role of marketers in the B2B lead generation process was focused on finding opportunities to pass to the sales team, with...

Effectively nurturing prospects from lead to customer requires maintaining a steady flow of communication; sustaining constant momentum without...

In this increasingly competitive world, we are always searching for that 'spark' to make our brand stand out and leave that lasting impression on our...

Part III in our blog series from Colin Abercrombie ProsperoHub's Director, discusses how to get immediate value from your CRM System. A Chartered...

For a sales person, the chances of reaching a prospect on the first attempt and having them readily agree to part with their cash, are extremely...

This blog post is first in a series by Colin Abercrombie, ProsperoHub's Director & Co-Founder. A Chartered Accountant for over 30 years, having had...

Sales enablement is a topic of choice in many B2B organisations. It accelerates sales leaders to achieve better results, drive revenue figures,...

Have you ever purchased a CRM solution only to be left wondering whether the purchase was worth the financial outlay? Senior managers have long...