--- title: Blog | ProsperoHub (2) description: Read all of ProsperoHub's blogs, we discuss anything from sales enablement & marketing optimisation to Hubspot tips and tricks. (2) image: https://www.prosperohub.com/hubfs/PH%20Blog.png --- [![prosperohub-part-of-siloy-logo-02](https://www.prosperohub.com/hubfs/prosperohub-part-of-siloy-logo-02.svg "prosperohub-part-of-siloy-logo-02")](https://www.prosperohub.com/) # HubSpot CRM, Sales & Marketing Blog Filter by topic CRM HubSpot Sales Enablement Buyer's Journey ProsperoHub Sales Strategy Inbound Marketing Content Marketing Sales and Marketing Alignment B2B Marketing Lead Generation Sales Automation AI Data Management HubSpot Sequences HubSpot Training Service Hub Go-To-Market Strategy Sales Hub Account-Based Marketing Conversion Optimisation Email Strategy Lead Nurturing Marketing Hub Reporting Software Dashboards Automation Customisation Integrations Marketing Features Prospect Ecosystem Video Strategy CMS Case Study E-Commerce Mobile Website workflows ## ProsperoHub ### Recent Posts [![12 Things Your CRM must be able to do to optimise sales](https://www.prosperohub.com/hubfs/PH%20-%20Blog%20-%20Resized%20Images/CRM%20and%20sales%20optimisation.png) ](https://www.prosperohub.com/blog/12-things-your-crm-must-be-able-to-do-in-2023-to-optimise-sales) February 2, 2023 ## [12 Things Your CRM must be able to do in 2023 to Optimise Sales](https://www.prosperohub.com/blog/12-things-your-crm-must-be-able-to-do-in-2023-to-optimise-sales) "Without the right CRM system, 70% of all marketing leads are never converted to sales." - Pardot An agile CRM Solution is the difference between... Tags: [Sales Enablement](https://www.prosperohub.com/blog/tag/sales-enablement), [CRM](https://www.prosperohub.com/blog/tag/crm), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy) [![Inbound HubSpot updates](https://www.prosperohub.com/hubfs/PH%20Photo%20Social%20Media%20day%202.jpg) ](https://www.prosperohub.com/blog/october-update-whats-new-from-hubspot) October 7, 2022 ## [🎃 October Update: What’s New from HubSpot?](https://www.prosperohub.com/blog/october-update-whats-new-from-hubspot) The past month has been an exciting time for HubSpot, with a global event and new updates and improvements to the CRM platform for you to enjoy. ... Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [ProsperoHub](https://www.prosperohub.com/blog/tag/prosperohub), [![Neil Ritchie, Co-CEO of ProsperoHub](https://www.prosperohub.com/hubfs/Neil%20Ritchie.png) ](https://www.prosperohub.com/blog/neil-ritchie-interview) August 25, 2022 ## [An Interview with Neil Ritchie, Co-CEO at ProsperoHub](https://www.prosperohub.com/blog/neil-ritchie-interview) Neil Ritchie, Co-CEO at ProsperoHub, shares his experiences, insights, and advice on the industry-wide shift towards digital-first approaches... Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [ProsperoHub](https://www.prosperohub.com/blog/tag/prosperohub), [![Ket metrics for ABM](https://www.prosperohub.com/hubfs/account%20target.png) ](https://www.prosperohub.com/blog/what-are-the-key-metrics-i-need-to-track-with-account-based-marketing-and-sales) February 18, 2022 ## [What Key Metrics do I Need to Track in Account-Based Marketing?](https://www.prosperohub.com/blog/what-are-the-key-metrics-i-need-to-track-with-account-based-marketing-and-sales) Account-based marketing (ABM) is a key method for both B2B marketers and sales professionals. Tags: [Account-Based Marketing](https://www.prosperohub.com/blog/tag/account-based-marketing), [Sales Strategy](https://www.prosperohub.com/blog/tag/sales-strategy) [![BASHO emails - our 5 step sequence](https://www.prosperohub.com/hubfs/PH%20-email%20marketing-1.png) ](https://www.prosperohub.com/blog/basho-emails-our-5-step-sequence) February 4, 2022 ## [BASHO Emails – Our 5 Step Sequence [Free Template]](https://www.prosperohub.com/blog/basho-emails-our-5-step-sequence) If you google the phrase ‘BASHO Emails’, you'll find 2 120 000 results on the global website and 1,910,000 results on the UK dedicated Google search... Tags: [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [ProsperoHub](https://www.prosperohub.com/blog/tag/prosperohub), [Email Strategy](https://www.prosperohub.com/blog/tag/email-strategy) [![businessman looking at strategy](https://www.prosperohub.com/hubfs/Four%20Easy%20Steps%20to%20a%20Winning%20Elevator%20Pitch%20for%20B2B%20Sales.jpg) ](https://www.prosperohub.com/blog/the-elevator-pitch-the-top-dos-and-donts-and-how-to-create-it-in-4-easy-steps) January 3, 2022 ## [4 Easy Steps to a Winning Elevator Pitch for B2B Sales [Free Template]](https://www.prosperohub.com/blog/the-elevator-pitch-the-top-dos-and-donts-and-how-to-create-it-in-4-easy-steps) Every business needs a succinct, eloquent and compelling way to “pitch” their product / service, and incorporate that pitch into all inbound and... Tags: [Sales Enablement](https://www.prosperohub.com/blog/tag/sales-enablement) [![Contextual marketing ideas ](https://www.prosperohub.com/hubfs/ProsperoHub%20Files/Website%20Stock%20Images/contextual.png) ](https://www.prosperohub.com/blog/why-contextual-marketing-essential-to-inbound-strategy) August 3, 2021 ## [Why Contextual Marketing is essential to your Inbound Strategy](https://www.prosperohub.com/blog/why-contextual-marketing-essential-to-inbound-strategy) As marketers, we understand providing a great customer experience goes a long way in supporting your inbound marketing strategy. This is what makes... Tags: [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing), [Content Marketing](https://www.prosperohub.com/blog/tag/content-marketing) [![Inbound Marketing: How Do You Know When It's Working?](https://www.prosperohub.com/hubfs/PH%20-%20Blog%20-%20Resized%20Images/Inbound%20marketing%20strategy.jpg) ](https://www.prosperohub.com/blog/inbound-marketing-how-do-you-know-when-its-working) July 19, 2021 ## [Inbound Marketing Strategy: How Do You Know When It's Working?](https://www.prosperohub.com/blog/inbound-marketing-how-do-you-know-when-its-working) Inbound marketing... Chances are you've heard this term before, but do you know exactly what inbound marketing is and how can it help to grow your... Tags: [Inbound Marketing](https://www.prosperohub.com/blog/tag/inbound-marketing) [![Buyer Personas: Understanding Your Buyers and Their Behaviour](https://www.prosperohub.com/hubfs/INCo%20Files/Blog%20Images/2021/PH%20-%20buyer%20persona%20session-1.png) ](https://www.prosperohub.com/blog/documenting-your-buyer-persona) July 8, 2021 ## [Buyer Personas: Understanding Your Buyers and Their Behaviour](https://www.prosperohub.com/blog/documenting-your-buyer-persona) “Know your target market” is a mantra often repeated by those in sales and marketing. Do you know who your business's ideal customers, so called... Tags: [Lead Generation](https://www.prosperohub.com/blog/tag/lead-generation), [Buyer's Journey](https://www.prosperohub.com/blog/tag/buyers-journey) [![Video Marketing](https://www.prosperohub.com/hubfs/PH%20-%20Blog%20-%20Resized%20Images/Video%20marketing%20ideas.jpg) ](https://www.prosperohub.com/blog/video-marketing-whats-the-deal) June 30, 2021 ## [Video Marketing - What's the deal?](https://www.prosperohub.com/blog/video-marketing-whats-the-deal) The use of video within Sales and Marketing has shifted from “nice-to-have” to an essential feature. Video marketing helps your business stand out... Tags: [ProsperoHub](https://www.prosperohub.com/blog/tag/prosperohub), [Sales and Marketing Alignment](https://www.prosperohub.com/blog/tag/sales-and-marketing-alignment), [Video Strategy](https://www.prosperohub.com/blog/tag/video-strategy), [![Database management: Why A Prospect Ecosystem Is Critical For Business Growth](https://www.prosperohub.com/hubfs/PH%20-%20Blog%20-%20Resized%20Images/PH%20-%20business%20growth-1.png) ](https://www.prosperohub.com/blog/why-a-prospect-ecosystem-is-critical-for-business-growth) June 14, 2021 ## [Why A Prospect Ecosystem Is Critical For Business Growth](https://www.prosperohub.com/blog/why-a-prospect-ecosystem-is-critical-for-business-growth) Building a ‘Prospect Ecosystem’ or Sales Pipeline is essential for your business growth and success. It is an organised, visual way of tracking... Tags: [Sales Enablement](https://www.prosperohub.com/blog/tag/sales-enablement), [Prospect Ecosystem](https://www.prosperohub.com/blog/tag/prospect-ecosystem), [Go-To-Market Strategy](https://www.prosperohub.com/blog/tag/go-to-market-strategy) [![Target Key Accounts with Account-Based Marketing (ABM)](https://www.prosperohub.com/hubfs/PH%20-%20Blog%20-%20Resized%20Images/Business%20Growth%20using%20HubSpot.jpeg) ](https://www.prosperohub.com/blog/how-to-target-key-accounts-with-account-based-marketing) June 1, 2021 ## [[Free Guide] Target Key Accounts with Account-Based Marketing (ABM)](https://www.prosperohub.com/blog/how-to-target-key-accounts-with-account-based-marketing) Marketing and sales teams that take an ABM approach together can be up to 6% more likely to exceed their revenue goals than teams that are less... Tags: [CRM](https://www.prosperohub.com/blog/tag/crm), [Lead Generation](https://www.prosperohub.com/blog/tag/lead-generation), [Account-Based Marketing](https://www.prosperohub.com/blog/tag/account-based-marketing) [← Previous page](https://www.prosperohub.com/blog/author/prosperohub/page/1) [Next page →](https://www.prosperohub.com/blog/author/prosperohub/page/3) [Back to Top](https://www.prosperohub.com/blog/author/prosperohub/page/2#Back-to-Top) ###### **Inbound Marketing** [Marketing Strategy](https://www.prosperohub.com/solutions/digital-marketing-strategy) [Persona Development](https://www.prosperohub.com/solutions/persona-development) [Content Strategy & Execution](https://www.prosperohub.com/solutions/content-strategy-execution) [Conversion Optimisation](https://www.prosperohub.com/solutions/conversion-optimisation) [Marketing Automation](https://www.prosperohub.com/solutions/marketing-automation) [Account-Based Marketing](https://www.prosperohub.com/account-based-marketing) [Careers](https://www.prosperohub.com/careers) ###### **Inbound Sales** [Lead Flow & Generation](https://www.prosperohub.com/solutions/lead-flow-generation) [Sales Enablement](https://www.prosperohub.com/solutions/sales-enablement) [Marketing & Sales Alignment](https://www.prosperohub.com/solutions/marketing-sales-alignment) [Reporting & ROI](https://www.prosperohub.com/solutions/reporting-roi) [B2B Video Marketing](https://www.prosperohub.com/solutions/video-marketing-vidyard) ###### **Data & HubSpot** [HubSpot Tech Stack](https://www.prosperohub.com/solutions/hubspot-tech-stack) [Prospect Ecosystem](https://www.prosperohub.com/solutions/prospect-ecosystem) [Implementation](https://www.prosperohub.com/growth-packages/training-and-implementation) [Onboarding & Management](https://www.prosperohub.com/solutions/onboarding-management) [Training & Consulting](https://www.prosperohub.com/growth-packages/hubspot-training-and-implementation)   ![Part of Siloy logos (2)](https://www.prosperohub.com/hs-fs/hubfs/Part%20of%20Siloy%20logos%20(2).png?width=1940&height=1024&name=Part%20of%20Siloy%20logos%20(2).png "Part of Siloy logos (2)") [![Read Our Reviews](https://www.prosperohub.com/hs-fs/hubfs/White%20Stars.png?width=300&height=50&name=White%20Stars.png "Read Our Reviews")](https://app.hubspot.com/ecosystem/555947/marketplace/solutions/ProsperoHub) ![elite-badge-white](https://www.prosperohub.com/hubfs/HubSpot%20Elite%20Logos/elite-badge-white.svg "elite-badge-white") |               | | --- | ![aircall_logo_white_rgb](https://www.prosperohub.com/hs-fs/hubfs/aircall_logo_white_rgb.png?width=1671&name=aircall_logo_white_rgb.png "aircall_logo_white_rgb") Copyright © 2026 ProsperoHub [Privacy Policy | Terms of Use](https://www.prosperohub.com/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=2126217&fmt=gif)